The W Salon is more than a beauty centre: it is a small, soothing oasis in the wild heart of Beijing. A minimalistic design shields the visitor from the turbulent world outside, thus helping re-establish a healthy interior balance.
Building area: 70 sqm
Location: Beijing, China
This small Hair and Beauty salon is located in a crowded shopping area in downtown Beijing. In contrast with the fast-paced surroundings, noisy streets and multicoloured signage, the salon stands as a calm and restful element, whose design enhances the enjoyment of the beauty treatments offered inside.
The façade is a white, illuminated canvas, on which the name of the store is suggestively painted by the shadow of a horizontal metal plate. Inside, the interior design follows the principles of minimalism, highlighting only the essential elements around the customer, and leaving the rest of the space in the background, self-controlled within a sober form.