![AQSO arquitectos office. The hotel room is designed for a millennial audience, it is a minimalist and informal design with an industrial and functional style.](https://aqso.net/cms/files/projects/1703AHL/AQSO_arquitectos_office_Shoreditch-hotel-interior-bedroom-concrete-wall-full-height-window-767x510.jpg)
Urban hotels aim to attract a younger type of traveller who seeks the exclusivity of an experience over conventional hotel service.
This urban resort is aimed at a millennial profile that values design as part of the adventure of staying in a unique building.
The interior design reflects the tastes of this demographic, so the rooms lack maybe the usual amenities of a luxury hotel, but they have the spaciousness and views of an Airbnb apartment.