The hotel in its urban setting underlines the unique character of the Shoreditch neighbourhood, a cosmopolitan, rebellious and hipster place where the hotel becomes an added attraction to the urban creativity that has to offer.
The main façade is a bold, futuristic composition that transports us into the changing and dynamic world of the city. At nightfall, the traffic lights pronounce the dynamism of the building, which seems to be eroded by the constant flow of people and cars and turns the guest into an observer of that urban ever-changing environment.
